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Coffee News
''Coffee News'' is a weekly advertising publication that features good news and other fun, positive items. Created by Jean Daum, it began in 1988 Winnipeg, Manitoba, Canada and is available across the United States and worldwide. Its slogan is "News To Enjoy Over Coffee" and, as such, is delivered to restaurants, coffee shops, bars, pubs, and other small businesses.
Coffee News is a single sheet, double-sided publication, on tan paper, provided free to establishments.
Coffee News is the world's largest restaurant publication, and also the world's largest franchise publication.
==Marketing model==
Coffee News is a franchise business. Identical content is sent to franchisees in each territory, who fill the margins with advertisements from local businesses and distribute copies to participating restaurants for free. The marketing model is based on selling advertising to local businesses, who would be less likely to purchase advertising in broadly circulated publications due to higher costs and the cost inefficiency of marketing to readers who are geographically unlikely to become customers.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Coffee News」の詳細全文を読む
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